A Feast of the Gauchos

Terrazas de los Andes | Chinese New Year 2026 Packaging & Key Visual

Created for the Chinese New Year campaign, this packaging and visual identity celebrate the spirit of Terrazas de los Andes by bringing together the festive symbolism of Lunar New Year and the cultural heritage of its Argentine homeland.

Inspired by the traditions of the gauchos—Argentina’s iconic horsemen—the design reinterprets regional visual language through contemporary illustration. The gaucho, horse, Andes mountains, and traditional geometric textile patterns are woven into a bold composition, expressing craftsmanship, celebration, and the enduring connection between people and the land. A vibrant red ribbon cuts across the landscape, symbolizing both the festive energy of Chinese New Year and the journey toward new beginnings.

Rather than simply applying Chinese festive motifs, the design creates a cultural dialogue between East and West, allowing the origin story of the wine to become part of the celebration while conveying wishes for prosperity, reunion, and shared joy.