Cloudy Bay
Chinese New Year 2024
Brand
IDEA | GROWING TOGETHER
Spring brings all things back to life — and gives new meaning to the connections we cherish. Inspired by the vitality of nature, Cloudy Bay celebrates the Year of the Snake through a flourishing world of flowers, fruits and vines, where growth becomes a metaphor for relationships that deepen over time. As nature renews, connections grow — carrying our wishes for prosperity and happiness into the new year.
DESIGN | VISUAL LANGUAGE
The visual identity transforms the abundance of spring into a contemporary botanical tapestry, filled with auspicious symbols of Chinese New Year. A snake is subtly hidden among the foliage, celebrating the zodiac year through playful discovery. Peonies symbolize prosperity and abundance, while persimmons represent the wish for everything to go as hoped. Together, these elements weave Chinese symbolism into Cloudy Bay’s world of nature, creating a landscape full of life, blessings and optimism—where everything blossoms, and every connection continues to grow.
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