Refresh the Taste 2

Starring the popular Asian boy band Fahrenheit, the campaign celebrates the perfect pairing of Coca-Cola and great food. Set around lively shared meals, the film contrasts the heat of delicious dishes with the icy refreshment of Coca-Cola through energetic editing, tactile close-ups, and expressive performances.

By amplifying the sensory contrast between heat and refreshment, the campaign brings the idea of “Refresh the Taste” to life—showing how Coca-Cola doesn’t just refresh the moment, but elevates the entire dining experience, making every meal more enjoyable and every gathering more memorable.