New Ways of Drinking

As younger consumers embrace more spontaneous and social drinking occasions, Hennessy introduces the new VSOP Mini Bottle— a compact format designed for a new generation of drinkers.

To launch this new experience, Hennessy partners with Jackson Wang, one of the most influential cultural icons in the Chinese- speaking world. His effortless style and strong connection with younger audiences make him the perfect ambassador to introduce a fresh, contemporary way to enjoy Hennessy.

Rather than showcasing traditional cocktail craftsmanship, the film demonstrates how easy it is to create a stylish Hennessy serve. Through a series of clean, rhythmic, and visually engaging moments, a simple preparation becomes an iconic ritual that is easy to learn, share, and recreate.

More than a smaller bottle, the Mini Bottle represents a new way to enjoy Hennessy—bringing the brand beyond formal occasions into casual gatherings, everyday moments, and the social lifestyle of a new generation.