Nickname Bottle

Created as part of Coca-Cola’s “Share a Coke” campaign, the print series brings personalized nicknames to life by transforming them into distinctive visual expressions.

Centered around the iconic Coca-Cola bottle, the brand’s signature cola splash evolves into symbolic shapes that reflect the personality behind each nickname. Hearts represent the warmth of a “Sweetheart,” bold dynamic forms express the confidence of a “Tough Guy,” while forks and chopsticks celebrate the passion of a “Foodie.” By reimagining Coca-Cola’s most recognizable visual asset as a storytelling device, each execution gives every nickname its own unique identity.

Rather than simply personalizing the label, the campaign turns words into imagery and personalities into visual icons. Every bottle becomes more than a drink—it becomes a personal message, celebrating not only the joy of sharing Coca-Cola, but also the connections that bring people closer.