Stay Cool. Fight On. | Apple

To connect with a new generation of gamers, Twister Ice Cream partnered with Honor of Kings, China’s most popular mobile game, transforming a familiar in-game mechanic into a refreshing real- world experience.

Inspired by the iconic health bar (HP), the film reimagines the summer heat as a force that gradually drains the player’s energy. Just as the health bar reaches a critical level, a Twister ice cream instantly restores it to full, turning a simple bite into the equivalent of a powerful in-game heal. As reality seamlessly transitions into the vibrant world of Honor of Kings, the campaign blurs the line between gameplay and everyday life, positioning Twister as the ultimate summer power-up.

Beat the heat. Restore your HP.