Journey of a New Horizon

Terrazas de los Andes | Mid-Autumn Festival 2027 Packaging & Key Visual

Created for the 2027 Mid-Autumn Festival, the design draws inspiration from the breathtaking landscape of the Andes Mountains and the vineyards where Terrazas de los Andes is born. Rather than relying on traditional Mid-Autumn symbols, the concept transforms the brand’s terroir into the emotional centerpiece of the celebration.

The towering Andes, endless vineyard rows, and a glowing harvest moon are brought together in a contemporary illustrated landscape, symbolizing the journey from origin to celebration. The moon rises above the mountains as a universal emblem of reunion, while the vineyard stretching toward the horizon represents exploration, craftsmanship, and the pursuit of new heights.

By allowing the wine’s place of origin to become part of the festive narrative, the design creates a dialogue between Argentine terroir and the spirit of the Mid-Autumn Festival—celebrating reunion, appreciation, and the shared beauty of gathering around exceptional wine.