Brand Visual Identity System

Developed a comprehensive visual identity guideline for Cadillac’s renewed brand image, establishing a unified design system across advertising, product communications, layouts, typography, logo application, color palettes, and visual hierarchy.

Built upon Cadillac’s updated brand philosophy, the guideline introduces a scalable visual framework that ensures consistency across different vehicle lineups, media platforms, and communication channels. Through a modular design system and clearly defined standards, the project provides a cohesive visual language that strengthens brand recognition while maintaining flexibility for future creative executions.